You’ve heard and read a lot about personal branding, and now you’re ready to post some blogs, upload some videos and build some social networking profiles! If the idea of blogging gives you writer’s block, you’re not alone. Coming up with compelling blog topics as a healthcare professional can be intimidating. First of all, [...]
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John Seroka
. Posted 3 days, 16 hours ago at 5:56 pm.Share:
Last June, Los Angeles Lakers basketball star Ron Artest caused a stir in the world of sports when he legally changed his name to Metta World Peace. Evidently, his motivation was so that he could have “World Peace” on the back of his jersey (Metta, if you’re wondering, means love, happiness or kindness). If you [...]
[ Read More ]John Seroka
. Posted 2 weeks, 3 days ago at 5:54 pm.Share:
QR Codes, or quick-response codes, are everywhere these days. You see them on billboards, magazine ads, direct mailers, on the side of buses, buildings…everywhere! Forward-thinking healthcare marketers are incorporating QR codes in their campaigns. But, there’s a problem…according to a Forrester Research study, only 5% of Americans that own mobile phones actually used the 2-D [...]
[ Read More ]John Seroka
. Posted 1 month ago at 6:08 pm.Share:
On November 15th the Kindle Fire had its debut. The price was and still is only $200 which should push tablets into the mainstream at a breakneck pace. Combine this with the fact that 80% of online consumers use the internet to seek out information on healthcare related topics and you have the perfect storm [...]
[ Read More ]John Seroka
. Posted 1 month, 2 weeks ago at 9:46 pm.Share:
Brand development has little to do with designing a logo and crafting a brilliantly written tagline. Brand development is the process by which a company or organization unearths its evidence of distinction and communicates that evidence both internally and externally. The key word is Development. When embarking on brand development, consider eighteen brand metrics that [...]
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Scott Seroka, Principal
. Posted 1 month, 3 weeks ago at 7:00 pm.Share:
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