Scott Seroka: Vice President
I like to tell people that I'm in the entertainment business.
My belief has always been that if a brand doesn’t entertain and
arouse interest, it isn’t a brand ... it's just a name and the only people
who will pay attention to a name is the IRS. I’ve been growing with
the agency since 1998 and have worn many hats along the way.
Advertising has always been in my blood. In fact, I was six years
old when I had my first "idea" for a campaign and the client bought
it on the spot.
My interests include professional speaking, bouts of stand-up
comedy, voracious reading, technology (I'm an electronics "junkie"),
negotiating mountain bike trails, pedaling my road bike for endless miles
to raise money for great causes, utilizing the competitive racing license
I earned at Skip Barber Racing School and, oh yes, challenging myself
to have the better idea.