Fire up your marketing
For one reason or another, your marketing efforts may have been sitting in neutral and coasting along. Economic pressures may have compromised your marketing budget, forcing you to scale back and do more with less.
But, you can only let your marketing run on fumes for so long before the very people you wish to influence stop noticing you, forget about you and start "exploring their options" as your competitors tap them on the shoulder to show them what they have to offer.
The only way you will be able to effectively compete and succeed, retain your current customers and win new business is to fire up your marketing and remind people why they should be doing business with you.
There is never a better time than now, so contact us and we'll get you up and running quickly.
We'll assign a team dedicated to your brand and we'll move fast to get you back in the game, so that you may, once again, proactively grow your business with our new "fire it up" marketing package, re:ignite.
The re:ignite marketing package includes:
- Website updates - Tell us what’s new at your company and what you need to change, and we'll take care of those updates.
- Influential direct mailer - We will tell people why they need to contact you TODAY by creating excitement, urgency and demand.
- Invigorating company brochure - A powerful marketing tool used to detail the many reasons people should do business with you, answer questions and provide a strong call to action.
- Social media counsel - We'll review your LinkedIn®, Twitter™ and Facebook presence and provide insight on how to effectively leverage these sites to reach your goals.
Fire up your marketing
For one reason or another, your marketing efforts may have been sitting in neutral and coasting along. Economic pressures may have compromised your marketing budget, forcing you to scale back and do more with less.
But, you can only let your marketing run on fumes for so long before the very people you wish to influence stop noticing you, forget about you and start "exploring their options" as your competitors tap them on the shoulder to show them what they have to offer.
The only way you will be able to effectively compete and succeed, retain your current customers and win new business is to fire up your marketing and remind people why they should be doing business with you.
There is never a better time than now, so contact us and we'll get you up and running quickly.
We'll assign a team dedicated to your brand and we'll move fast to get you back in the game, so that you may, once again, proactively grow your business with our new "fire it up" marketing package, re:ignite.
The re:ignite marketing package includes:
- Website updates - Tell us what’s new at your company and what you need to change, and we'll take care of those updates.
- Influential direct mailer - We will tell people why they need to contact you TODAY by creating excitement, urgency and demand.
- Invigorating company brochure - A powerful marketing tool used to detail the many reasons people should do business with you, answer questions and provide a strong call to action.
- Social media counsel - We'll review your LinkedIn®, Twitter™ and Facebook presence and provide insight on how to effectively leverage these sites to reach your goals.
Master the wave of inbound marketing
Companies generally get involved with social media (inbound marketing) for one of two reasons – because they see its value, or because everyone else is getting involved, including their competitors. Upon discovering what others are doing online, they create a LinkedIn®, Facebook and/or Twitter™ page, post comments occasionally, then wait for the new business to flow in.
Unfortunately, it’s not that simple. For inbound marketing to work successfully, it must be driven by a purpose and strategy.
Given the complexities of – and confusion about – inbound marketing, Seroka has developed a simple, easy-to-understand approach to social media networking, called SONIC. SONIC familiarizes apprehensive and, oftentimes, overwhelmed professionals with the social networking sphere, providing the knowledge they need to leverage inbound marketing as a brand- and business-building tool.
Using SONIC, we will analyze your current social media involvement, establish goals, and organize your online presence. Once that preliminary work is completed, we will create a plan that enables you to take advantage of the influential power of inbound marketing to:
- Acquire new business contacts
- Build relationships
- Offer and seek referrals
- Build communities
- Connect with customers in two-way conversations
- Measure the success of your products and services
- Get inside-information on the perception of your brand
- Leverage information to plan for the future
SONIC is a complete six-phase program, however, your point of entry will be determined by where your company currently stands in the social networking sphere.
Master the wave of inbound marketing
Companies generally get involved with social media (inbound marketing) for one of two reasons – because they see its value, or because everyone else is getting involved, including their competitors. Upon discovering what others are doing online, they create a LinkedIn®, Facebook and/or Twitter™ page, post comments occasionally, then wait for the new business to flow in.
Unfortunately, it’s not that simple. For inbound marketing to work successfully, it must be driven by a purpose and strategy.
Given the complexities of – and confusion about – inbound marketing, Seroka has developed a simple, easy-to-understand approach to social media networking, called SONIC. SONIC familiarizes apprehensive and, oftentimes, overwhelmed professionals with the social networking sphere, providing the knowledge they need to leverage inbound marketing as a brand- and business-building tool.
Using SONIC, we will analyze your current social media involvement, establish goals, and organize your online presence. Once that preliminary work is completed, we will create a plan that enables you to take advantage of the influential power of inbound marketing to:
- Acquire new business contacts
- Build relationships
- Offer and seek referrals
- Build communities
- Connect with customers in two-way conversations
- Measure the success of your products and services
- Get inside-information on the perception of your brand
- Leverage information to plan for the future
SONIC is a complete six-phase program, however, your point of entry will be determined by where your company currently stands in the social networking sphere.
Make your booth the can’t-miss trade show destination
Trade shows offer valuable face-to-face opportunities to strengthen your relationships with hundreds of customers, prospects and other key decision makers. With Seroka's Show Off Trade Show Performance Package, you have the freedom to concentrate on your business while Seroka handles the marketing, promotion, logistics and all the details involved with making sure your trade show presence is a success.
Show Off is available as an all-inclusive package or an a la carte menu. We will...
- Help you select the best exhibit space on the show floor
- Handle all the logistics/details/reservations/deliveries/follow up
- Design or refresh your trade show booth
- Present three top ideas on how you can draw more people to your booth
- Create a pre-show mailer that will motivate people to make your booth a "must see"
- Design an invitation to email your top prospects to visit you
- Create unique "room drops" so all attendees become aware of your booth and/or event
- Help you select the most outstanding and cost-effective booth premium that will be the highlight of the show
- Write your show press release
- Facilitate meetings with the editors and media attending the show including:
- Writing the "talking points" for your media interviews
- Preparing your people for media interviews
Make sure your trade show investment pays off!
Make your booth the can’t-miss trade show destination
Trade shows offer valuable face-to-face opportunities to strengthen your relationships with hundreds of customers, prospects and other key decision makers. With Seroka's Show Off Trade Show Performance Package, you have the freedom to concentrate on your business while Seroka handles the marketing, promotion, logistics and all the details involved with making sure your trade show presence is a success.
Show Off is available as an all-inclusive package or an a la carte menu. We will...
- Help you select the best exhibit space on the show floor
- Handle all the logistics/details/reservations/deliveries/follow up
- Design or refresh your trade show booth
- Present three top ideas on how you can draw more people to your booth
- Create a pre-show mailer that will motivate people to make your booth a "must see"
- Design an invitation to email your top prospects to visit you
- Create unique "room drops" so all attendees become aware of your booth and/or event
- Help you select the most outstanding and cost-effective booth premium that will be the highlight of the show
- Write your show press release
- Facilitate meetings with the editors and media attending the show including:
- Writing the "talking points" for your media interviews
- Preparing your people for media interviews
Make sure your trade show investment pays off!
It may make you uneasy to see an article about a competitor in a trade publication, their spokesperson being interviewed by a journalist or the CEO of the company that is winning business that should be yours presenting the keynote speech at your industry trade show. Chances are they have a well-oiled PR machine consistently looking for opportunities to promote their brand.
Starting and maintaining a strong PR effort requires a commitment of time, energy and creativity, all of which can be quite scarce when you're focused on running your business.
Solution: Let Seroka drive your public relations for you with our latest product, PR Power Pack, designed to energize your image and boost your brand.
Deliverables include:
- Building your media list
- Pulling editorial calendars of the top outlets in circulation
- Identifying relevant and meaningful topics that would appeal to your audience
- Writing a news release
- Pitching the release to the top media outlets in circulation
- Posting your release to PR Newswire or PR Web
It’s your turn to be seen and heard. Call us to get started.
It may make you uneasy to see an article about a competitor in a trade publication, their spokesperson being interviewed by a journalist or the CEO of the company that is winning business that should be yours presenting the keynote speech at your industry trade show. Chances are they have a well-oiled PR machine consistently looking for opportunities to promote their brand.
Starting and maintaining a strong PR effort requires a commitment of time, energy and creativity, all of which can be quite scarce when you're focused on running your business.
Solution: Let Seroka drive your public relations for you with our latest product, PR Power Pack, designed to energize your image and boost your brand.
Deliverables include:
- Building your media list
- Pulling editorial calendars of the top outlets in circulation
- Identifying relevant and meaningful topics that would appeal to your audience
- Writing a news release
- Pitching the release to the top media outlets in circulation
- Posting your release to PR Newswire or PR Web
It’s your turn to be seen and heard. Call us to get started.
