Certified brand development and strategic communications
YOUR GROWTH. GUARANTEED.TM
Seroka will grow your business, guaranteed.
We are Certified Brand Strategists who share a passion and determination for bringing brands to life through brand development and strategic communications. Our team of consultants specializes in creating leaders in the manufacturing, mortgage and healthcare industries.
We invite you to discover how our experience will become your competitive advantage while receiving unique, second-to-none client service.
From offices in Milwaukee and Los Angeles, we work with clients from coast-to-coast to exceed their expectations and deliver measurable results.
An Easy Internal 30-Minute Brand Checkup
How do you know for sure that your employees understand your brand and how you differ from your competitors? And how can you find out if your employees really understand your business?
Next time you’re on an airplane, waiting to takeoff, you can be confident that your pilot is going through a pre- flight checklist to ensure all is set for a successful flight. While s/he has flown perhaps hundreds of times before, that does not excuse them from a pre-flight check. The FAA requires it, their employer requires it and professionally they require it of themselves. If you apply that same discipline to each new marketing campaign, you can be confident, barring any unforeseen “turbulence”, your marketing flight will successfully land with […]
A brand is best defined by its claim of distinction, which must be backed by evidence of performance. Reputation, on the other hand, is what a brand earns based on customers’ experiences with the company. Brands with reputations we admire and which other companies wish to emulate are brands that have successfully built meaningful and relevant expectations – which they consistently meet. They are managed by leaders who have a vision, and who inspire everyone around them to live the brand every day in every way. There is a reason […]
How healthcare providers market themselves in the age of the Affordable Care Act must change…it’s no longer business as usual. The law is driving a change in how healthcare providers must view their purpose and adjust, moving from volume-based business decisions to value-based. Your ability to build a marketable brand that stands for achieving the best outcomes at the lowest price will be important in addition to other differentiators to endear your target audience to your organization. Therefore, brand-driven marketing is no longer a luxury; it’s a necessity to be […]